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Design based on my own logic. I draw, illustrate, and design things that take a closer look at life—sometimes with a twist, sometimes silly, sometimes surprisingly serious, but hopefully never without a touch of humor. I’m interested in the little contradictions of everyday life, people, language, and the question of how one can view even difficult or absurd things in a way that ultimately elicits a smile rather than despair. I don’t believe that art has to be as complicated as possible. I like work that’s direct, honest, accessible, and yet still sets something in motion. That’s why Schmidtig doesn’t produce trendy, glossy products, but rather pieces with a personal touch: drawings, prints, stamps, wordplay, live portraits, and little finds from Neustadt that blend observation, humor, and everyday life.